Fitness, wellbeing and life
for active women over 40.
Move well. Live fully. Your next chapter.
Woman in midlife carrying a dumbbell in each hand along a clear gym floor
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Strength for Real Life

Build your training around the things you want to carry, lift and keep doing, with practical guidance for a repeatable routine.

Worth your time

Fab40Over40

Extraordinary women.
Everyday inspiration.

Meet the women redefining what an active life can look like after 40.

Meet the women →
A woman in a black bikini sitting on the edge of a pool with her feet in the water, smiling, with green foliage and pink flowers in the background.Photos by @chrisvlinton